Emerhoff’s Footwear was opened in December of 1941 by founder, Emerhoff Peterson.
Emerhoff was very adamant about having a full service shoe store with quality footwear for both men and women in Ames.
As the business grew so did the need for more help and Emerhoff’s son Wayne Peterson joined the business.Wayne ran Emerhoff’s from 1948 until 1975 when a 3rd generation, Mark Peterson, joined the family business.
The father and son duo ran Emerhoff’s together until 1991, when Wayne decided to retire.
In 2000 Mark’s son, Mike Peterson, decided that running the family business was his calling and joined his Dad to help make Emerhoff’s what it is today.
Emerhoff’s has bcome a staple of downtown Ames. A four generation business dedicated to giving their customers the best fit, sizes and customer services in Iowa.